New branding and changes at Avant-Garde

New branding and changes at Avant-Garde

Today I am sharing with all of you all the interesting and exciting changes at Avant-Garde and the new logo designs our graphic artist Edward Saunders has made for our company.. 

First everything has been redesigned on the site. From the logos and branding to ythe actual user interface in our store and main site www.aghomegoods.com. The new interface is easier, bertter on the eyes, and simple.. Simplicity is key when navigating our new site.. Please have a look and feel free to coment on our improved site.. 

First the logos and branding have been completely redone.. Here is a brief sample of some of them.. 

New storefront headers..

New Ag Home Goods Footers

New Ag Home Goods Headers

New Ag Home Goods Headers

New storefront and site category Headers

Here are a few samples...

 

New picture images using the same style format...

New category images 

All showing our logo and branding... The new category small images also match and have been made part of the larger category header banner.. For example the bathroom header banner is a picture with the box picture also part of the banner becoming the small square category image..

Example.. 

Bathroom Header Banner 

 

Bathroom Category Small Image

We have started to publish all odf our new cghaqnges and have already almost completely finished our main site and our store withg many changeds already made to ouyr information site and Interior designs site as well.. Stay tuned for our changes to be finioshed in the next week or so.. Hope this makes it easier on all of you to navigate our site.. 

Thanks for the support..

AG Home Goods.. 

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Tangerine Tango...

Tangerine Tango..

2012 is the year of Tangerine Tango, a color that is all the craze at the moment, one that is bright, vibrant and very popular in home decor. As a tribute we at Avant-Garde will be creating an entire category of products devoted exclusively to this color. This idea was Edward Saunder's and I had nothing to do with it and I have to admit it WAS A GREAT IDEA ON HIS PART.. Please stay tuned and as of Monday you will see Avant-Garde's Tangerine Tango category...

Following is a tid-bit my partner and Avant-Garde's creative director sent me on Tangerine Tango..

Enjoy the pics and post.. 

 

FROM EDWARD SAUNDERS, 

AVANT-GARDE CREATIVE DIRECTOR

TANGERINE TANGO..

While researching this color of the year, I discovered it's apparently a rather big deal in fashion and home decor. I know you're busy, so if you can point me towards where to look, I'll be happy to search for products in this color. I think it would be a good idea to add some products in Tangerine and feature the color..

I made a Tangerine Tango banner, and put together a couple of paragraphs about it if you want to add it to the site.

 

 Every year since 1963, the Pantone Color Institute has selected a color of the year, the one color expected over the next twelve months to have the strongest impact on fashion and home décor. Each year, this global color authority sets standards for housing and other industries with their announcement of that year’s color. For 2012, the color of the year is Tangerine Tango, and it has already made headlines by showing up in retail stores and runway shows earlier this year. After exploding onto the scene with the Spring fashion shows, in the collections of Tommy Hilfiger, Nanette Lepore and Adrienne Vittadini among others, designers from every industry have been rushing to be on trend and include this year’s hot new color in all their designs.

Reflecting society’s struggles during difficult times, the 2011 color of the year, Honeysuckle, was chosen to encourage us to face everyday troubles with verve and vigor. As we begin to see the promise of better times ahead, this year’s selection of the vibrant and spirited Tangerine Tango is meant to provide the energy boost we need to recharge and move forward. According to Leatrice Eiseman, executive director of the Pantone Color Institute, “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

We at Avant-Garde agree that Tangerine Tango is not only a stunning color, but is also the perfect choice to energize us during 2012 as we look forward to a bright, positive future, and we applaud the Pantone Color Institute for their bold selection. Whether you’re painting an accent wall, or adding a lamp, vase or artwork to a room, this exciting color brings vitality and life to any room in your modern home. Over the next few months, as they become available, we will be adding more products in this radiant color to our store, so visit often and keep a lookout for Tangerine Tango, the 2012 color of the year, at AG Home Goods.

AG HOME GOODS

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A bunch of really cool ideas that are modern contemporary...

A bunch of really cool ideas that are modern contemporary... 


Today I have picked out a series of things to share with all of you in the world of modern contemporary items. I have things such as tables, chairs, nightstands.. a whole slew of things that are not only unique but will make any room in your home shine and really make a statement about your tastes...


Enjoy the pics and post...


The collection by Loren Marsh... Amazing collection of odd pieces that are right for just about any area of your home.. 

Maybe it’s just the professional photography–but New York-based Lorin Marsh’s line of furniture is infused with an architectural elegance that crosses the boundaries of traditional, contemporary and transitional furniture. Above: the metropolitan Plinth cocktail table is supported by two bronze monoliths with wide bases that resemble the load-bearing components of a bridge, while both the Eclipse and Handle Bar tables feature thinner, more wiry frames. The Eclipse is made from stainless steel, while the Handle Bar’s base is crafted from brown Parisian iron and topped with a limestone slab.

Wood never looked so good: the Solitaire dining table is a solid table with a pleasant mix of rounded and squared elements, and is absolutely stunning in glossy Macassar ebony. Simpler but more contemporary, the Cube is named after the slick lacquered wood block that sits on its stainless steel base.

Lorin Marsh clearly prefers an eclectic variety of materials; the U bench has a fairly basic design but is clad in textured metal to give it a more imposing, stone-like presence. Similarly, the Nesting Tables also look to be made from concrete or rock, but are actually wrapped in Mink goatskin with polished nickel hardware accents. Lastly, sandstone-like paneling on the Waterfall cocktail table is actually bleached goatskin, also accented with polished nickel around the underside.

Like prop pieces from a ritzy Art Deco movie, the Glam sofa and club chair have flared and vertically ribbed backs with smooth, rounded arms. Beautifully upholstered in metallic silver fabric and finished with dark wooden legs, these chairs are sophisticated and flashy – much like Hollywood celebrity of the 20s and 30s. The Tivoli game table andJansen chest complement the Glam collection, as they are both sheathed in stainless steel and accented with classy gold and brass; with shiny furniture like this, it’s no wonder that celebs seem to perpetually sport sunglasses.

Significantly more subdued but just as classy, the Fretwork ottomanand Maze desk feature dark, geometric frames with. Both pieces highlight a playful tendency to form similar elements from fairly different materials; while the Fretwork’s frame is made from maple wood, the Maze is actually perched on iron legs.

Saving the best for last: the Laslo chandelier is a stunning 12-light fixture with fancy serpentine arms juxtaposed against a futuristic, satin nickel frame. This unique blending of contemporary and traditional design is classic Lorin Marsh. In an age of mass-produced me-toos, quality innovation–even if it draws on historical influences–is always welcomed by the discerning consumer.

The Eero Aarnio Collection.... Fashionable, Unique, impactful.. 

Finnish designer Eero Aarnio is a man whose works likely need no introduction: his iconic Ball Chair is easily one of the most recognizable chairs in modern design. Despite being designed in 1963, this fiberglass chair is permanently anachronistic: it continues to seem like something you’d see in the not-too-distant future. Even more futuristic (and undoubtedly swank) is the Bubble variant which hangs from the ceiling and is made out of clear acrylic with a chromed steel trim.

The Keinu rocking chair is a labor of love; although Eero’s first draft was created in 1983, it took another twenty years before he would allow a more refined version to see production. A product of two decades and two centuries, the chair’s chrome frame is decidedly retro with an ebullient, circular shape (note the small ball stop–yes, it’s that round!), while the seat is somewhat more contemporary and is upholstered in tightly wrapped leather.

Eero clearly loves to have fun with his work; his Double Bubble Lamp (at top, apparently being worshiped by Ball Chairs) is youthful yet grandiose. Available in three sizes, the largest version stands nearly four feet tall, with all sizes being powered by two light sources in the bubbles and one in the leg.

From oversized fiberglass screw tables (1991) and the racing-inspired Formula Chair (1998) to his Focus Chairs (2002) and playful TIPI birds(2002), Eero shows no signs of slowing down. A creative yet playful force of nature in his own right, Aarnio’s overriding philosophy is best summarized by a quote about his fanciful Pony Chair: “It’s quite simply a lovely piece that brings a smile to my face. Hope it brings one to yours too.”

There you have it, a bunch of really cool modern items... 

AG Home Goods 

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